According to anonymous sources cited by Reuters, Tencent is in discussions with the Guillemot family about terms for acquiring Ubisoft.
In the latest twist in the gaming industry, international news outlet Reuters has reported that Ubisoft’s shareholders are negotiating a potential acquisition deal. The Guillemot family, who are Ubisoft’s largest shareholders, are allegedly in talks with Tencent while aiming to maintain control of the publisher—even in the event of a buyout.
Tencent and Guillemot: A Game of Control
Sources suggest that Tencent is weighing the pros and cons of fully acquiring Ubisoft versus becoming its majority shareholder. However, these conversations have reportedly led to tensions between Tencent and the Guillemot family. Tencent appears keen to secure greater influence over Ubisoft’s decisions, while the Guillemots are pushing back, reluctant to relinquish too much control.
Tencent’s motivation seems to stem from a desire to preempt other major corporations from acquiring Ubisoft. Neither party has officially commented on the ongoing discussions. However, a Ubisoft spokesperson stated that the company is committed to making decisions “in the best interest of all stakeholders.”
Could Tencent Actually Acquire Ubisoft?
Although no confirmation has been made, rumors of a Tencent-Ubisoft deal have been swirling online. Tencent has positioned itself as a leading contender in the talks, potentially edging closer to acquiring the French publisher. The timing of these discussions coincides with another rumored deal: Sony’s potential acquisition of Kadokawa, a conversation that has reportedly been ongoing for years.
In Ubisoft’s case, the rumors gained traction following a string of poor financial results. Underwhelming performances from titles like Assassin’s Creed Shadows and Star Wars Outlaws have tarnished the company’s reputation. Adding fuel to the fire, Ubisoft recently shuttered two studios, canceled XDefiant, and endured the disastrous launch of Skull and Bones. These missteps led to sharp declines in Ubisoft’s stock price, hitting multi-year lows.
A Silver Lining for Ubisoft?
Despite the struggles, the mere hint of an acquisition appears to have excited investors. Following the Reuters report, Ubisoft’s stock surged by over 10%, suggesting that the market views a Tencent deal as a potential lifeline for the beleaguered publisher.
With Assassin’s Creed Shadows on the horizon, many are hopeful that the iconic franchise can help stabilize Ubisoft’s fortunes. However, as it stands, Tencent’s interest—and the ongoing talks with the Guillemot family—may shape the company’s future more than any single game release.
Stay tuned as this high-stakes corporate drama continues to unfold.